TOKENPROOF

ROLE

Co-founder & Chief Product Officer

Status

Acquired by Yuga Labs, 2024

About

I co-founded tokenproof in 2022 to redefine how we interact with NFTs by turning them into keys to real-world and digital experiences. Imagine your favorite NFT not just a picture on a screen (or the thing your family asks you about at holiday dinners)—but as a pass to exclusive events, private content, and even tangible perks—all without putting your wallet’s security at risk. That’s tokenproof in a nutshell: connecting the dots between Web3 potential and everyday usability.

Our flagship product streamlined how NFT holders unlock their benefits by securely verifying ownership without needing to connect a wallet for every interaction. This kept the experience simple and secure for users for experienced Web3 users and newcomers alike.

In 2024, tokenproof's technology and team was acquired by our longtime partner, Yuga Labs.

MY ROLE

As Chief Product Officer, I turned ideas into tangible products. I designed and built the MVPs for our event management and ticketing web apps using Bubble.io, making them intuitive, scalable, and practical for our goals. Additionally, I built our website, giving tokenproof its digital home and a sleek, approachable face for the Web3 world. Highlights include:

  • Shaping Vision: Developed the strategy and roadmap to make NFT utility not just a buzzword but a reality.
  • Building MVPs: Designed and built scalable, user-friendly MVPs for event management and ticketing that set the foundation for our product offerings.
  • User Experience: Designed our platform to be simple for absolute Web3/NFT newcomers and robust for experienced collectors.
  • Executing Vision: Managed sprints with engineering teams to ship products at extreme speed.
  • Sales and Partnerships: Brought major NFT projects and brands onto the platform, growing tokenproof’s user base significantly.

MILESTONES

  • Raised $5M in seed funding from top-tier investors.
  • Successfully onboarded high-profile brands and NFT communities, expanding tokenproof’s reach across Web3.
  • Orchestrated an acquisition by Yuga Labs in December 2024, solidifying tokenproof’s place as a trailblazer in NFT utility.

WHY IT MATTERS

NFTs shouldn’t just sit in your wallet—they should open doors (literally and figuratively). With tokenproof, we proved that digital assets can be interactive, engaging, and safe. Whether it’s access to VIP events or perks from your favorite brands, tokenproof made Web3 a little more tangible for everyone.

Other PROJECTs