I designed and developed Lux Markets, a web app built to connect up-and-coming CPG brands with new customers through pop-up marketplaces at apartment complexes in Austin, Texas. Lux Markets is a one-stop shop for brands to sign up for events, track sales, manage team performance, and grow their business. Whether it’s a startup looking for its first customers or an established vendor testing new products, Lux Markets makes the process simple and streamlined.

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With integrations for Shopify, Square, and Stripe, Lux Markets gives brands a way to aggregate sales data from multiple channels into one easy-to-use dashboard. It’s more than just a scheduling tool—it’s an operating system for CPG brands.

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As the designer and developer, I brought Lux Markets 2.0 to life from start to finish. I focused on building a product that’s both powerful for vendors and simple to navigate. Highlights include:

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• End-to-End Product Design: Created the entire user experience and interface for Lux Markets, from signup flows to analytics dashboards to SMS campaigns.
• Integrations: Built integrations for Shopify, Square, and Stripe to give brands a unified view of their sales data.
• Analytics and Reporting: Designed a dashboard that aggregates sales across markets and channels, making insights easy to understand at a glance.
• Team Management Tools: Added features for vendors to manage team CRUD permissions and track individual performance, while charging vendors for additional seats using Stripe.
• CRM Features: Included tools for brands to collect shopper contact info and keep customers engaged after events.
• QR Code Functionality: Implemented QR codes to simplify shopper data collection, making it faster and easier for brands to connect with customers.

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• Revamped the entire subscription-based model with additional plans, seat licenses, and multiple pricing options.
• Enabled vendors to track multi-channel sales in real time, preventing the need to jump between tools for all of their metrics, saving them time and improving their ability to adapt and grow.
• Created admin tools for managing vendor applications, viewing subscription metrics and insights, and simplifying operations for the Lux Markets management team.

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Lux Markets helps small brands punch above their weight. By making operations easier and giving them tools to understand their customers and sales, the platform empowers CPG startups to focus on what they do best: creating great products. It’s not just about helping brands survive—it’s about helping them thrive.

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